Tweet

Time Warner Cable Revs Up ‘Speed Racer’ Promo

VOD, High-Speed Elements In Play Behind Warner Bros.’ Theatrical

By Multi Channel News Staff -- Multichannel News, 4/28/2008 10:06:00 AM

Time Warner Cable is dropping the flag on promotional campaign in support of sister company Warner Bros.’s upcoming theatrical, Speed Racer.

The initiative will leverage the cable operator’s video on demand platform, as well as its high-speed Road Runner service, providing users with exclusive content and a sweepstakes opportunity to win a Mazda Speed3.

Based on the anime cartoon of the same name, the film, starring Emile Hirsch in the lead role, debuts in theaters and IMAX locations May 9.

Through May 30, Time Warner Cable will air a series of spots featuring a race between Road Runner and Speed Racer. These cliffhanger promos are expected to drive viewers to RR.com/speedracer, where users can view SpeedRacer-related content, including the movie’s trailer, behind-scenes footage, movie outtakes, cast bios, extras, online games and bloopers. They can also register for the sweepstakes. 

Meanwhile, the operator’s Entertainment On Demand and HD on Demand offerings will sport an exclusive 20-minute mockumentary, film trailer, behind-scenes footage, and cast interviews.

“We are very excited to partner with Warner Bros. and their new film Speed Racer,” said Time Warner Cable CMO Sam Howe in a statement. “The Road Runner vs Speed Racer spots, are created in the same visually stunning style used in the movie and tie together this highly anticipated film with our premier high-speed online service, Road Runner Turbo. We are giving viewers the ability to see exclusive content and a chance to win a new car.” 

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• FX Adds Two More Comedies

• AT&T Files Program-Access Complaint Against Cablevision

• Neil Patrick Harris to Host Emmys

• Billy Mays Dead At 50

• Brian Graden To Exit MTV Networks

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility, our solutions span the critical ..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Increasing Efficiency in Digital Distribution of Media
• The Local Origination/Leased Access Metamorphosis