MTVN Upfront ‘Rocks’ With Talent
Chris Rock, Jon Stewart Highlight Star-Studded Event
By Linda Moss -- Multichannel News, 5/9/2008 9:52:00 AM
MTV Networks pulled out all the stops—and brought out a boat load of talent—for its upfront presentation in Manhattan Thursday.
Check out all the network stars and executives in this online photo gallery.
The presentation, led off by MTVN chairman and CEO Judy McGrath, highlighted “return on innovation”—the value for marketers in MTVN’s reinvention of how audiences experience content and advertising on every screen.
The event, held at Nokia Theater Times Square, was highlighted by guest appearances by Justin Timberlake, Samuel L. Jackson, Chris Rock, Ashanti, Taylor Swift, Lauren Conrad, Comedy Central’s Jon Stewart and Stephen Colbert, George Foreman, Dr. Drew Pinsky, as well as exclusive musical performances by John Legend, Sarah Silverman, JabbaWockeeZ from MTV’s Randy Jackson Presents: America’s Best Dance Crew and the cast of hit Broadway musical Legally Blonde.
The MTVN group includes MTV, VH1, COMEDY CENTRAL, Nickelodeon, Spike TV, CMT, Logo, Nick at Nite, The N and TV Land.
Foreman is doing a new reality show, Family Foreman, for TV Land. Rock’s Everyone Hates Chris airs on Nick at Nite.
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