Quick Hits
by Staff -- Multichannel News, 5/11/2008 8:00:00 PM
Middling 'Montana’ Post 'Fair’ Fallout
New York — Hannah Montana ’s latest wasn’t the greatest.
The first new episode of the Disney Channel show to debut since news of 15-year-old series star Miley Cyrus’ controversial pictorial in Vanity Fair broke attracted 3.12 million to Disney Channel from 8 p.m. to 8:30 p.m. on May 4, according to Nielsen Media Research.
That’s 32% less than the 4.6 million viewer average the premieres of the series’ five new installments during the 2007-08 TV season have delivered, according to Nielsen. Those episodes, when gauged on a live-plus-seven-day measured, averaged 4.9 million viewers.
Disney Channel officials said the episode, “The Way We Weren’t,” still topped its competition with persons 2-plus, kids 6 to 11 and tweens 9 to 14 during its time slot. Moreover, the episode finished third for the week of April 28 through May 4 among tweens 9 to 14, garnering 731,000 of those viewers.
Nick At Nite Goes To the Dogs
New York — Nickelodeon’s nighttime programming block Nick at Nite will debut in July The Worldwide Fido Awards, which will showcase the best-looking canines as voted by viewers — part of the network’s new slate of programming announced last week.
Viewers can upload user-generated videos of their dogs to www.worldwidefido.com to compete in six categories, the winners which will be chosen through online voting, according to the network.
The Worldwide Fido Awards will be produced by Worldwide Biggies, headed by former Nickelodeon programming executive Albie Hecht. Worldwide Biggies will also produce Nick at Nite’s new sports competition series My Family’s Got GUTS premiering this fall.
In other Nick at Nite news, the network will bring the 1980s’ favorite nerd, Steve Urkel, to the network when it launches the comedy sitcom Family Matters June 19 with a seven-hour marathon.
