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CBS College Sports Network Launches Interactive Sports Advertising Network

Will Offer Display, Video Ads On Multiple Platforms

By Multi Channel News Staff -- Multichannel News, 5/21/2008 7:11:00 AM

CBS College Sports Network Wednesday announced a partnership with the NCAA and CBSSports.com to create ‘CBS College Sports Media,’ an interactive vertical advertising network that will span all of the network’s college sports properties.

The network will offer both display and video advertising on multiple platforms and include NCAA.com, the collegiate sections of CBSSports.com as well as the official athletic sites of approximately 215 colleges which are currently operated by CBS College Sports Network.

By utilizing this ad network of premium college sports brands, clients will have access to a highly-valued, upscale demographic that is predominately males between the ages of 18-49, network officials said.

CBS College Sports Media reached more than 10 million unique visitors in March of '08.

"The creation of CBS College Sports Media incorporates all the college sports assets at CBS and will provide a tremendous opportunity for our partners to access the unrivaled loyalty of college sports fans, including dedicated alumni," Eric Krasnoo, Vice President, Sponsorship Sales, CBS College Sports Network, said in a statement.

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