Time Warner Cable L.A. To Relaunch Interactive TV
Operator’s Largest System To Redeploy Navic Networks Platform
By Todd Spangler -- Multichannel News, 5/23/2008 11:08:00 AM
Time Warner Cable’s Los Angeles system will soon be relaunching the Navic Networks interactive TV platform to enable advanced advertising and other services, but the timing has not yet been determined.
Time Warner Cable spokesman Justin Venech said the L.A. system had previously run Navic’s interactive TV software, but the services were put on hold during the Adelphia Communications transition.
The company is in the process of determining what the proper timing will be for the relaunch, Venech said.
Time Warner Cable acquired Adelphia’s L.A. system as part of a deal with Comcast. The system is the operator’s biggest market, with about 1.8 million digital cable set-tops deployed.
Charter Communications’ Southern California system also has rolled out Navic software, which the operator is using to analyze the viewing habits of 330,000 subscribers in partnership with The Nielsen Co.
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