Operator’s Largest System To Redeploy Navic Networks Platform
By Todd Spangler -- Multichannel News, 5/23/2008 11:08:00 AM EDT
Time Warner Cable’s Los Angeles system will soon be relaunching the Navic Networks interactive TV platform to enable advanced advertising and other services, but the timing has not yet been determined.
Time Warner Cable spokesman Justin Venech said the L.A. system had previously run Navic’s interactive TV software, but the services were put on hold during the Adelphia Communications transition.
The company is in the process of determining what the proper timing will be for the relaunch, Venech said.
Time Warner Cable acquired Adelphia’s L.A. system as part of a deal with Comcast. The system is the operator’s biggest market, with about 1.8 million digital cable set-tops deployed.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
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