Sci Fi, Trion Team to Launch Video Game-TV Venture
Title to Share Storyline With Network Series
Linda Moss -- Multichannel News, 6/2/2008 5:50:00 AM
Sci Fi Channel and video-game publisher Trion World Network are partnering to co-develop a new entertainment franchise across both interactive and TV platforms, officials said Monday.
The two companies will jointly develop a connected video-game franchise from Trion with an accompanying TV show that will air on Sci Fi. Content on each platform will share the same fictional universe; the cross-platform design will allow the storyline and the universe to grow and expand over time, building depth and dynamically evolving the world.
“Sci Fi’s strong brand, creative expertise and audience profile combined with Trion’s unique dynamic, multidevice game platform and premier development and publishing talent will break new ground for the future of transmedia entertainment,” Sci Fi Channel president Dave Howe said in a statement.
Trion and Sci Fi’s collaboration aims to combine the best of video games, online social media and traditional mass-market entertainment. Trion’s publishing platform and Sci Fi’s built-in audience will also set an industry standard in how to reach broader consumer categories across a variety of media preferences, the companies said.
“We are laying the foundation for an exciting new co-development model between top cable entertainment and lifestyle brands such as Sci Fi and connected game and interactive entertainment companies such as Trion,” Trio co-founder and CEO Lars Buttler said in a prepared statement.
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