Lifetime Promotes Graff To Top PR Post
Toby Graff Will Lead Network’s Emmy Award-Winning Awareness, Advocacy Campaigns
By Larry Barrett -- Multichannel News, 6/6/2008 7:24:00 AM
Lifetime Networks Friday announced the promotion of Toby Graff from vice president of public affairs to senior vice president, public affairs and corporate communications.
In this new role, Graff will take on additional oversight of the network’s corporate communications department, including trade and business media relations for all Lifetime Networks’ properties and initiatives.
“Toby is an incredible and thoughtful advocate for women, who combines her great drive with tremendous skill and determination,” Meredith Wagner, executive vice president, Lifetime Networks, said in a statement. “With her unique combination of passion and practical no-nonsense smarts and strategy, Lifetime and women are very fortunate to have her working on their behalf.”
Graff will continue to lead Lifetime’s Emmy Award-winning awareness and advocacy campaigns, which include PSAs, content on myLifetime.com, community outreach, legislative advocacy and programming, all designed to inform, support and inspire women on a range of issues affecting them and their families. She will also remain as supervisor of the Networks’ corporate giving and participation in industry and charitable events.
The network said that under Graff’s leadership, Lifetime has led successful efforts to get five pieces of critical legislation signed into law, including a bill to eliminate the backlog of untested DNA evidence from rape kits and two bills to combat slavery of women, championed as part of Lifetime’s miniseries Human Trafficking. Another bill, to end the barbaric practice of “drive-through” mastectomies, has garnered the tremendous support of 22 million signatures via a Lifetime online petition and recently received a House Subcommittee hearing.
In 2006, Graff was selected as one of 26 women in the cable industry to participate in the prestigious Women in Cable and Telecommunications (WICT) Betsy Magness Leadership Program. She was also named one of Broadcasting & Cable’s 2005 “Next Wave of Women” in the industry and one of Jewish Women International’s 10 Women to Watch for 2007.
Graff joined Lifetime in 2000 as director, corporate communications. Prior to that, she served for more than two years as Deputy Press Secretary for then-First Lady Hillary Rodham Clinton.
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