Quick Hits
by Staff -- Multichannel News, 6/8/2008 8:00:00 PM
Golf Scores With Dad’s Day Contest
Orlando, Fla. — The Golf Channel is declaring its Father’s Day affiliate marketing promotion a success, doubling the channel’s contest entry goal with six days to go until it closes.
The campaign was designed to emphasize the links between the sport and how it helps fathers instill life lessons such as sportsmanship and perseverance in their children.
The sports channel reports that 6,195 viewers have entered a contest for a chance to win a trip to St. Andrews, Scotland, the “birthplace of golf.” Viewers had to do more than fill in a submission form: they had to navigate to the contest microsite at www.golfchannel.com/FathersDay and write an essay to qualify. The microsite had 55,000 unique visitors between April 10, when it was launched, through the end of that month; and another 41,000 in May. The channel attracted sponsorship from advertisers such as Dick’s Sporting Goods and TaylorMade-Adidas Golf.
The winner of the Scotland trip will be announced live during the channel’s coverage of the U.S. Open on Father’s Day, June 15.
Fuse Strikes Up 'Music’ Campaign
New York — The Fuse music network has launched a $15 million advertising campaign with the tag line “Music Is.”
The campaign, designed by the Brooklyn Brothers, features up-and-coming musical artists and directors, each illustrating their own personal connection to music using various media such as photography and computer or drawn animation.
There are nine different print executions, including one by Shepard Fairey, who created the Barack Obama “Progress” political poster. Each was selected for their resonance with Fuse’s target 18-to-34-year-old target demographic.
The launch of the campaign is timed to the rollout of a new on-air look and feel relating to the diverse way people relate to music.
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