Nickelodeon Looks To Cash In On Tween Hit ‘iCarly’
Network Launches Multi-Platform Marketing Campaign This Week
By Larry Barrett -- Multichannel News, 6/9/2008 6:03:00 AM
Nickelodeon and Viacom Consumer Products Monday announced plans to market and sell the first consumer products based on the live-action tween series iCarly, including a music CD, apparel and electronic gizmos.
The network will unveil the merchandising program this week during the Licensing International Expo 2008 in New York City.
What the network calls a “multi-platform entertainment experience” that combines the TV screen with a real-life companion Web site, iCarly is the second highest-rated live-action series on all of cable among both kids 6-11 and 9-14, according to Nielsen Media Research.
“iCarly is truly innovative in how it incorporates user-generated content into every show,” Leigh Anne Brodsky, president, NVCP, said in a statement. “Our licensees understand how special this property is, so we've developed a merchandising program that delivers the same unique qualities that have made the show already such an enormous hit.”
The iCarly merchandising machine will kick off this month with an album titled "iPlaylist." The album will contain exclusive tracks from multi-platinum popular artists including: Natasha Bedingfield; Avril Lavigne; Good Charlotte; and Sean Kingston, and three tracks from iCarly star Miranda Cosgrove (pictured).
Fans will also be able to get their hands on iCarly-inspired electronics including Web cams, camcorders, mp3 players and digital cameras.
In July, an iCarly line of products will be available exclusively in The Limited Too/Justice stores. The line will consist of apparel, stationery and electronics. An iCarly DVD including all 13 episodes from the first season, will be available in September.
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Finally! My 6 year old daughter can not get enough of iCarly. She wants an iCarly backpack so much! I have searched high and low and nothing until now! I hope more apparel and backpacks are to follow the electronics! My daughter will scream for joy when I tell her iCarly stuff is on the way!
Carol Liles - 7/31/2008 9:34:00 PM EDT
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