By Larry Barrett -- Multichannel News, 6/10/2008 7:59:00 AM
ESPN2’s extensive coverage of the French Open tennis tournament was watched by an average of 397,000 homes a day, up 24% from 2007 total viewership rose from 364,000 impressions to 465,000, network officials said.
This year, ESPN2 devoted 51 hours of coverage to the professional tennis tour’s second major championship.
The 2008 data for the programming between May 25 and June 5 are based on a 0.4 rating, up 33% from the 0.3 mark it garnered last year.
Looking ahead, ESPN360.com will present the draw announcement for both the men’s and ladies’ brackets on Friday, June 20 at 5 a.m. ET. ESPN2 and ESPN360.com will provide extensive coverage of the full two weeks of the tournament beginning Monday, June 23.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
This year, ESPN2 devoted 51 hours of coverage to the professional tennis tour’s second major championship.
