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‘Tori & Dean’ Busts Oxygen Record

Viewers Tune In For Third Season Of Tori Spelling Reality Show

By Linda Moss -- Multichannel News, 6/18/2008 12:26:00 PM

The season premiere of Tori & Dean: Home Sweet Hollywood was the highest-rated and most-watched season debut of an Oxygen original series ever, officials said Wednesday.

Posting a 0.7 household rating, the airing was the most successful season premiere among key demographics including adults 18 to 49, or 450,000, women 18 to 49, or 356,000, and total viewers, or 667,000. Last night’s premiere marked the beginning of Oxygen’s new on-air look and attitude: Live Out Loud.

Season three of Tori & Dean: Home Sweet Hollywood saw the best premiere ever for the series. Compared to season two, Tuesday’s premiere was up 14% among women 18 to 49, 6% among adults 18 to 49 and 30% among total viewers.

Oxygen.com saw gains leading up to Tuesday night’s premiere as well. Page views for the Tori & Dean: Home Sweet HollywoodWeb site totaled 285,160 in the week leading up to premiere, up 855% from the week leading up to season two. 

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