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Comcast Media Center Signs Four ITV Customers

Companies Will Use MSO’s Advanced Interactive TV Platform

By Todd Spangler -- Multichannel News, 6/19/2008 6:59:00 AM

Comcast Media Center announced that four additional companies—NDS, Softel-USA, Strategy & Technology and Unisoft—have signed on to use its HITS Advanced Interactive Services (AxIS) platform.

HITS AxIS, launched last month, supports development, delivery and management of advanced interactive TV applications. CMC previously announced that it also is providing AxIS services for Alticast, Biap, Emuse, Ensequence, Sofia Digital, TVWorks, Vidiom, vivoTrak and Zodiac Interactive.

CMC expects the HITS AxIS service also will provide cable system operators with an alternative to headend-based solutions for launching and supporting advanced interactive video applications.

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