Comcast To Simulcast Democratic National Convention In Spanish
Top MSO Will Also Make VOD Coverage Available To Other Ops
By Mike Reynolds -- Multichannel News, 6/25/2008 12:14:00 AM MT
Reaching out to the Latino community, Comcast will produce simultaneous online streaming coverage from the Democratic National Convention in Denver.
From the Comcast Media Center, based in the Denver metro area, Comcast will provide live, gavel-to-gavel Spanish-language interpretation of all convention activities from the Pepsi Center to be streamed online at DemConvention.com from August 25-28. This will mark the first time a national political convention has been completely simulcast in Spanish and made available to a worldwide audience.
Comcast, which was named the official cable television and video-on-demand provider to the event by the DNCC, will also make a wide swath of content available via its on-demand service. The nation’s largest distributor will place highlights, including key speeches and Spanish-language content from each night of the convention, on its national VOD platform, which is available to over 16 million of its digital-cable subscribers in 39 states and the District of Columbia. Comcast will also make this VOD convention content available for distribution on other cable systems throughout the nation.
It will also edit, manage and archive Convention coverage for distribution online, on cable television and via global satellite uplink.
“We set out to ‘bring down the walls’ of the Pepsi Center and make this year’s historic Convention as inclusive and accessible to as many people as possible,” said Leah Daughtry, CEO of the DNCC, in a statement. “Comcast is helping us bring the convention to a growing number of computer screens and televisions throughout the country and around the world.”
Added Comcast executive vice president David Cohen: “Comcast’s advanced communications network will allow the nation to experience the convention in new and innovative ways. We have no doubt that this year’s history-making Convention will be of great interest to our customers. Comcast is proud to be a part of it.”
