‘Boob Tube’ Still Content King: Nielsen Study
People Spend More Than 5 Full Days Each Month Watching TV
By Linda Haugsted -- Multichannel News, 7/8/2008 9:57:00 AM
Video consumers are spending more time on every available platform, including TVs, computers and cell phones, according to a report on television consumption released Tuesday by The Nielsen Co.
Despite other options for consuming content, Americans are spending an increased amount of time in front of televisions: an average of 127 hours, 15 minutes a month, according to the research company. This viewing is not at the expense of Internet use: that metric is up 9%, to 26 hours and 26 minutes a month.
Online viewing is estimated at 2 hours and 19 minutes and Americans watch 3 hours and 15 minutes a month on their cell phones, according to the survey.
“Commercial television is alive and well—growing 1% year over year—despite the rapid adoption of other platforms,” said John Burbank, chief marketing officer for The Nielsen Company. “Moreover, timeshifting represents less than 5% of total viewing.”
Featured Company
-
Telestream
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD, cable VOD, podcast and broadcast pl..more
Most Recent Resources
The Local Origination/Leased Access Metamorphosis
-
Multi Format Encoding for Efficient Content Repurposing
-
The CIOs Guide to Videoconferencing Security Keeping Pace with th..
-
Robust Encoding, Transcoding and Streaming Systems – Critical B..
Fixing The Annual Rate Adjustment Planning & Execution Process
VIEW ALL GALLERIES
