‘Tori & Dean’ Breathes Life Into Oxygen Ratings
Next-To-Last Episode Was Cable's Most-Watched Show Among Women 18-49
By Larry Barrett -- Multichannel News, 8/6/2008 12:26:00 PM
Tori Spelling’s reality show has been ratings gold for Oxygen this summer. Tuesday night’s penultimate episode of Tori & Dean: Home Sweet Hollywood’s second season drew 1.4 million total viewers, making it the most-watched telecast in the network’s 10-year history.
The episode, which saw the former Beverly Hills 90210 star give birth to her second child, Stella Doreen McDermott, was the most-watched cable program in its timeslot among women 18-49 with 764,000 women viewers.
Its total viewers rose 44% from last week’s episode, to 1.4 million viewers. Of this group, 459,000 women 18-34 tuned in, up 53% from last week’s episode.
In addition, Oxygen.com saw its most trafficked day ever Tuesday, bringing in 1.1 million page views. Video streams for the Tori & Dean: Home Sweet Hollywood Web site totaled 3.2 million in the week leading up to last night’s episode. The site has logged over 15 million page views since the season premiere.
The second-season finale will air Tuesday, Aug. 12 at 10 p.m. ET.
