CNN ‘Most Believable’ News Organization: Pew Research Survey
Network Tops MSNBC, FNC In Biennial Survey
By Larry Barrett -- Multichannel News, 8/19/2008 7:40:00 AM EDT
CNN was ranked the most trusted news organization in the U.S. by respondents to a recent survey conducted by the Pew Research Center for the People and the Press.
Seventy percent of those surveyed gave CNN the highest rankings for believability, the most for any broadcast or cable news network, according to the Pew Research Center, followed by MSNBC at 63% and Fox News Channel with 59%.
CNN also ranked highest in credibility with 30% of respondents giving it a top rating compared to 24% and 23% for MSNBC and FNC, respectively.
Not surprisingly, the audiences for specific cable news outlets remain divided along political lines. Currently 51% of regular CNN viewers are Democrats, up from 45% two years ago. Nearly four-in-ten regular Fox News viewers are Republicans (39%), about the same as in 2006.
Online, CNN.com was cited as the most frequented news site—aside from Web portals such as Google and Yahoo—with 17% of respondents naming it as the site they turn to for news and information compared to 10% for MSNBC.com and 7% for FNC.
