By Multi Channel News Staff -- Multichannel News, 9/8/2008 4:50:00 AM MT
Versus has hired Neal Scarbrough to lead its digital media efforts.
In his role as vice president of digital media, Scarbrough will oversee the Comcast Corp-owned network's digital media strategies and the management of Versus.com to maximize the network's online and mobile initiatives, relative to branding, programming support, viewer loyalty, network sales and affiliate support.
He will also serve as the editor-in-chief of Versus.com, leading the day-to-day operations of the Web site, while enhancing the method in which passionate sports fans get real-time access with the network through a variety of mobile platforms.
Scarbrough joins Versus from Wasserman Media Group/Sportnet, where he was vice president and editor-in-chief and oversaw content strategy, operations and production across a network of sports Web start-ups. Prior to Sportnet, Scarbrough served as the general manager and editor of AOL Sports.
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digital media strategies and the management of Versus.com to maximize the network's online and mobile initiatives, relative to branding, programming support, viewer loyalty, network sales and affiliate support. 
