Back To Beijing For Expanded Universal Sports
Network, Now In 30 Million Homes, Encores Summer Olympics Action
By R. Thomas Umstead -- Multichannel News, 9/14/2008 3:30:00 PM
New York — This month, Universal Sports is replaying all of the major 2008 Summer Olympics Games events from swimming and cycling to beach volleyball, according to network officials. The NBC Universal and Intermedia Partners-owned network also announced several major distribution deals that will more than double its current 13 million subscriber base to 30 million subscribers.
Systems launching the service include Time Warner systems in Dallas/Ft. Worth; Comcast Cable systems in Chicago, San Francisco, and Cox Systems in San Diego, Washington D.C., Hartford, Las Vegas and Omaha, Neb.
“Our first-time encore presentation of NBC Universal’s coverage of the Beijing Games coupled with our broadcasts of key world championships ensures Universal Sports is the preeminent year-round multi-platform destination of Olympic-related and lifestyle sports,” said Universal Sports CEO Claude Ruibal.
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