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‘Coco Chanel’ Sews Up 5.2 Million Viewers for Lifetime

Shirley MacLaine Biopic Garners 4.5 Rating

By Multi Channel News Staff -- Multichannel News, 9/15/2008 7:12:00 AM

Lifetime’s Coco Chanel biopic starring Shirley MacLaine drew a 4.5 household rating, or more than 5.2 million total viewers, during its debut Saturday night.

Of the 5.2 million viewers, 1.5 million were women between 25-54 and 1.3 million were women 18-49, network officials said Monday.

Lifetime officials said Coco Chanel was the second-most-watched original film of the year behind its The Memory Keeper’s Daughter, which attracted more than 5.8 million viewers. The encore presentation drew 2.2 million viewers.

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