Nick Goes Dark for Worldwide Day of Play
Network Will Go Off Air, Offline for Three Hours
By Larry Barrett -- Multichannel News, 9/16/2008 7:40:00 AM
Nickelodeon Kids and Family Group will go off the air and offline on Saturday, Sept. 27 from 12 p.m. to 3 p.m. ET across all its TV properties and Web sites to encourage kids to go outside and play as part of its fifth annual Worldwide Day of Play event.
This marks the first time ever that all Nickelodeon television networks and its related Web sites including Nickelodeon, The N, Noggin, Nicktoons Network, Nick.com, Noggin.com, Nicktoonsnetwork.com, and The-N.com will go dark to inspire kids to participate in the fight against childhood obesity., at 8 p.m. ET.
More than 250,000 kids in 10 different countries are expected to participate in Nickelodeon’s fifth annual Play Day, and more than 1,000 local events worldwide are scheduled to take place. Nickelodeon will return to the air at 3 p.m. ET with healthy messaging, all-new programming, and the finale of the extreme sports competition, My Family’s Got GUTS!
“Our annual Worldwide Day of Play has encouraged millions of kids all over the world to be active,” Marva Smalls, executive vice president of public affairs, Nickelodeon Kids and Family Group, said in a statement. “This day truly exemplifies how kids and families can take charge of their health by taking time to be active together.”
Nickelodeon has partnered with several organizations for its Worldwide Day of Play, including its signature partner, Boys & Girls Clubs of America, as well as Big Brothers Big Sisters of New York City and the NFL. Boys & Girls Clubs of America will host more than 550 Worldwide Day of Play events in 50 states and 10 countries, reaching more than 60,000 kids.
