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TV, Web Work Together

K.C. Neel -- Multichannel News, 10/5/2008 10:22:00 AM

Using TV and online advertising delivers up to 50% increase in positive brand perception, as well as a significant increase in the likelihood of a purchase, according to Thinkbox and the Internet Advertising Bureau.

The study also found that 50% of the “tech-savvy population” goes online while they are watching TV, enabling an instant online response to TV ads. The study focused specifically on digital consumers: people who own a digital TV and use broadband Internet and are medium-to-heavy users of both.

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