K.C. Neel -- Multichannel News, 10/5/2008 10:22:00 AM
Using TV and online advertising delivers up to 50% increase in positive brand perception, as well as a significant increase in the likelihood of a purchase, according to Thinkbox and the Internet Advertising Bureau.
The study also found that 50% of the “tech-savvy population” goes online while they are watching TV, enabling an instant online response to TV ads. The study focused specifically on digital consumers: people who own a digital TV and use broadband Internet and are medium-to-heavy users of both.
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
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ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
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Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
