Comcast Media Center Inks Deal With ITV Services Firm
Itaas To Provide Development. Testing For CMC’s Interactive TV Platform
By Todd Spangler -- Multichannel News, 10/19/2008 11:38:00 PM MT
Comcast Media Center inked a marketing pact with itaas, which sells interactive TV software tools and services, to provide development and testing support for CMC’s interactive television platform.
CMC and itaas will jointly offer application development, quality assurance, testing and integration support for the HITS AxIS service, a centralized hosting platform for companies to develop interactive TV applications launched in May.
Itaas, based on its istart program, will let content providers and application developers submit their tru2way and Enhanced Television-Binary Interchange Format applications for testing.
"Itaas' considerable experience in interactive television application development, testing, integration and post-deployment support will help expand support for our HITS AxIS platform," said CMC COO Gary Traver in a statement.
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
VDS provides broadcast graphics automation systems which are used in fully automated sports, news and financial graphics channels. VDS automation infrastructure products provide management of graphic and audio assets and automated generation of...
more