20% Of Over-The-Air TV Viewers To ‘Go Dark’: Survey
About 10% of Terrestrial TV Watchers Said They'll Switch to Cable or Satellite
By Todd Spangler -- Multichannel News, 10/21/2008 6:26:00 AM
After analog broadcasts end on Feb. 17, 2009, about one-fifth of existing over-the-air TV viewers will simply let their sets “go dark,” according to a survey by ABI Research.
About 10% will switch to cable or satellite services, while 70% plan to attached a digital-to-analog converter box to their TVs, the ABI survey found. The firm conducted the Web-based survey of 1,002 U.S. consumers in April 2008.
“Our survey data suggest that the net result of consumers’ choices after analog switch-off will be a drop in overall terrestrial viewing,” principal analyst Steve Wilson said, in a statement.
More than 9 million U.S. households are still unprepared for the digital TV transition, according to a study released by Nielsen last week.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
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