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V-me Drives TransitTV Deal

Spanish-Language Network’s Content Added To Public Transportation System

By Laura Martinez -- Multichannel News, 10/24/2008 1:39:00 AM

TransitTV, which places content and ads on TV screens on public transportation systems, has added Spanish-language network V-me to its lineup.

The agreement is scheduled to provide V-me with 11 million weekly views on outlets in Atlanta, Chicago, Los Angeles, Milwaukee and Orlando.

Financial details were not disclosed.

Initially, Orlando-headquartered TransitTV will present selections from V-me’s Estudio Billboard series, featuring Latino top acts, including Juanes, Gloria Estefan, Daddy Yankee and Juan Luis Guerra, who discuss and perform their music with Leila Cobo, editor of Billboard magazine.

For coverage of the sixth annual Broadcasting & Cable/Multichannel News Hispanic Television Summit, click here.

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