HBO’s 'True Blood' Sucking Up More Viewers

Most Recent Installment, Continuing Trend, Garners Top Audience

By Multi Channel News Staff -- Multichannel News, 11/4/2008 9:36:00 AM

Maybe it’s the season -- after all, Halloween is just in the rear mirror -- but HBO’s vampire series, True Blood, continues to build an audience.

The series, based on the Charlaine Harris' Sookie Stackhouse book series and starring Anna Pacquin and Stephen Moyer, staked a season-high Sunday night, drawing 2.35 million viewers, according to Nielsen Media Research live + same-day data.

The show’s ninth installment continued the upward trend of the past few weeks that saw the seventh episode draw 2 million viewers, gauged on the aforementioned metric and the eighth installment count 2.1 million watchers.

The series premiere on Sept. 7 pulled in 1.4 million watchers, meaning the Nov. 2 installment posted a 63% rise from the debut.

True Blood, which HBO has renewed for a second campaign, has also been scoring well on a cumulative basis. Officials at the premium service indicate that the gross audience for the first five episodes averaged 6.4 million, when replays, DVR and HBO On Demand viewing is tabulated.  

Talkback

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  Moonlight did get prematurely canceled, but you can't compare apples to oranges - Moonlight aired on a broadcast network and True Blood is on HBO, a premium service.

  
  

  
  Mauricio Rios - 11/5/2008 1:36:00 PM EST

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  Well, that's still quite a bit less viewers than Moonlight had - and Moonlight got cancelled...

  
  

  
  Kimberly M - 11/5/2008 10:46:00 AM EST

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  This show is absolutely awesome! Stephen Moyer is a phenomenal actor and the onscreen chemistry between him and Anna Paquin is palpable. The fact that Alan Ball has given the show it's own unique twist from the books makes it that much more captivating and that much less predictable for those of us that have read the books. Phenomenal stuff on so many levels! Can't wait for Season 2!!!!

  
  

  
  pr math - 11/5/2008 9:12:00 AM EST
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