Net Swims Into Primetime With 'King Of Hill' Acquisition
Adult Swim Will Begin Schedule At 10 P.M. Every Night Beginning In January
By R. Thomas Umstead -- Multichannel News, 11/6/2008 2:04:00 AM MT
Cartoon Network’s late-night programming spin-off Adult Swim will get primetime exposure, beginning its scheduled an hour earlier at 10 p.m. starting in January.
To fill the additional hour, the network has acquired the Fox network animated series King Of The Hill from Twentieth Television. The multiyear deal, terms of which were not disclosed, covers all 13 of the series’ seasons. Fox recently announced that it was cancelling the series, created by Mike Judge. The show's final original episodes will likely run during the 2009-10 TV season.
Adult Swim will air King of the Hill daily at 10 p.m. according to Stuart Snyder, president and chief operating officer of Turner Broadcasting’s Animation, Young Adults and Kids Media group
The network, which currently runs from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. on Sundays, has ranked first in total-day delivery of adults 18 to 24 and men 18 to 24 for 14 consecutive quarters, and with men 18 to 34 for 12 of the last 14.
“Adult Swim has been a consistent ratings winner,” said Snyder in a statement. “By expanding the network with exciting new programming, which speaks directly to our audience, Adult Swim and AdultSwim.com can continue to grow and be the dominant brand with men 18 to 34.”
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