OnScreen Media Summit
B&C/MCN Present Multiplatform Conference In Manhattan
By Multichannel News Staff -- Multichannel News, 12/2/2008 4:11:00 AM
New York -- Stories from the first B&C-Multichannel News OnScreen Media Summit, the Dec. 2 event touching on financial, measurement, advertising, carriage and streaming content topics shaping the industry’s financial fortunes.
Summit Photo Gallery
A look at some of the key players on stage and off at the OnScreen Media Summit. Photos by Jason Cruz. >>>
Canoe Chief Paddles Faster
New York -- David Verklin, his hyper-enthusiasm apparently still unchecked, said Canoe Ventures is working with even more urgency to deliver its multi-operator advertising services given the grim economic climate. >>>
Some Cable Upside Seen Amidst The Gloom
New York -- Influential Merrill Lynch media analyst Jessica Reif Cohen painted a gloomy picture of the overall economy at an industry conference last Tuesday — but said cable operators, having already taken big hits in their stock prices, could benefit from steady cash flows and potential upsides from next year’s digital-TV transition. >>>
Americans Have ‘Full-On Video Obsession
New York -- Cabletelevision Advertising Bureau president and CEO Sean Cunningham says Americans, whatever the vehicle, can’t seem to get enough video. >>>
Superserving Sports Fans On The Web
New York -- The notion of “superserving” sports-mad fans came up repeatedly in the session "Live Streaming For Sports: Friend or Foe?," the final segment of the "B&C/Multichannel News OnScreen Media Summit" here Tuesday. >>>
Branded Content's Risks And Rewards
New York—Even in a recession, branded entertainment can offer advertisers new opportunities and greater return on investment—if they are willing to work closely with content creators and relinquish a bit of
control. >>>
YouTube’s Hoffner: Monetization is Coming
New York—YouTube director of content partnerships Jordan Hoffner outlined the Google owned video site’s plans to monetize its content during a keynote at the Broadcasting & Cable/Multichannel News OnScreen Media Summit Tuesday. >>>
Wiley Says Forecast Good For DTV Transition
New York--Former FCC Chairman and prominent Washington communications attorrney Richard Wiley predicted relatively smooth sailiing for the digital conversion next February and generally avoided painting a positive picture for the incoming Democratic-led commission that many believe could be more regulaory minded and generally tougher on broadcasters. >>>
Some Bright Spots Left For Cable
New York – While the recession and the general economic malaise have put a hurting on cable stocks this year, a panel of experts here said that despite the pressure there are still some bright spots in the sector. >>>
Verklin Navigates Canoe's Course
New York -- Cable operators know that television advertising is broken, and they plan to fix it in short order. >>>
CAB's Cunningham: 67% Of Cable Programming Is Original
Original cable TV programming continues to proliferate and now accounts for some two-thirds of what’s found on networks’ air. >>>
Audience Measurement Still Evolving
New York -- The field of audience measurement across TV, online and mobile has grown rapidly in the last twelve months, but still faces challenges in delivering the kind of data sought by advertisers. >>>
Cross-Platform Ad Sales Remain 'Elusive'
New York—Monetizing content on multiple media platforms is happening today—but mostly as separate sales, not via single buys, a panel of experts agreed Tuesday. >>>
Analyst: Economic Gloom Could Be Boon For Cable
New York – Influential Merrill Lynch media analyst Jessica Reif Cohen painted a somewhat gloomy picture for the overall economy at an industry conference today, but added that the downturn could present a big opportunity for cable companies. >>>
MCN Presents OnScreen Media Summit
New York -- Industry executives will gather here Tuesday Dec. 2 to learn about the latest developments impacting TV, computer and mobile phone screens. >>>
