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CEO Christie Hefner Leaving Playboy Enterprises

Jerome Kern Will Serve as Interim Non-Executive Chairman

By Linda Moss -- Multichannel News, 12/8/2008 8:36:00 AM

Christie Hefner is stepping down as chairman and CEO of Playboy Enterprises, effective Jan. 31, the executive announced Monday.

Hefner will remain as a member of the board until a new CEO joins the company.

Playboy also said that the board will begin looking for a replacement immediately, and that it has appointed Jerome Kern, a long-time director of the company and an experienced media executive, to serve as interim non-executive chairman.

"Playboy Enterprises Inc. has literally and figuratively been my life and career for more than 30 years," Hefner said in a prepared statement. "Last month marked my 20th anniversary as CEO; just as this country is embracing change in the form of new leadership, I have decided that now is the time to make changes in my own life as well.”

“I believe the company's businesses are well positioned for future growth, and I can leave the company confident that the current management team will be able to capitalize on our achievements and the opportunities in development,” she added.

Playboy founder Hugh Hefner said: "I asked Christie to step up as president when the company faced serious financial difficulties more than two decades ago. She has worked tirelessly to expand the company's franchise, and, as a result of her efforts, the company today has more consumers and fans than at any time in our history. Of course, as her father, my first priority is Christie's happiness. While I will miss her leadership here, I believe that she will go on to achieve even greater personal success."

Kern joined Playboy's board of directors in 2002. He is a partner in Enki Strategic Advisors and president of Kern Consulting, which he founded in 2001 after serving as chairman and CEO of On Command Corporation. Prior to joining On Command, he served as vice chairman and board member of Tele-Communications Inc., or TCI.

Playboy Enterprises publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site.

"In the course of her tenure, Christie has overseen Playboy's transition from a domestic magazine publisher to a global lifestyle and multi- media company,” Kern said in a prepared statement. “She directed the company's entry into TV, online and mobile and helped each of those businesses reach profitability. Under her leadership, the Licensing Group grew from insignificance to become the company's most profitable business.”

“Christie's commitment to the company has been unparalleled, and we are pleased that she has agreed to stay on to help oversee the transition,” he added. “We wish her all the best in her future endeavors."

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