Adds on TiVO are much preferrable to the horrible adds that some stations have been adding...The LAST think I want to see when I'm watching a good show is someone walking across the bottom of my screen, or a station ICON that distracts from the program.

If it helps TiVO survive (and thrive) long-term, all to the good.

I hate most commercials and will do almost anything to avoid them. I will do other things during breaks, if I''m watching live show or fast forward if I''m watching something that''s been previously recorded. Having 15-20 minutes of commercials per 1hr of programming is too much, especially on cable. I can understand advertisements supporting broadcast television but wasn''t cable/pay tv originally supposed to minimize ads? Regardless, I will admit that I like the way TiVo presents commercial ads. Don''t mind seeing an occasional advertisement at the bottom of my TiVo menus. I love the idea of being able to "thumbs up" for more information if I stumble upon something that interests me. Being able to order Dominos from the TiVo menu? While being far from my favorite pizza, I like the idea and the potential it creates. For TiVo to display an ad on screen while my recorded show is paused? Not that big a deal, in my opinion. Way I see it, the show is probably paused because of an interruption and that means I''m not watching the tv anyway. Does it matter that much if TiVo displays an ad that probably isn''t being watched? I don''t think so, especially if the ad revenue is going to keep TiVo from going bust. Displaying ads during a paused viewing doesn''t extend the viewing in any way and at worst, maybe I see something I like and request more info. Otherwise, I''ll unpause the show when I return to the tv and be no worse off for the ad that was displayed while I was away. Bottom line though is that I like the innovative and non-intrusive ways in which TiVo is displaying ads. The ads aren''t being forced on subscribers every 8 to 10 minutes and they don''t inhibit the functionality of the TiVo DVR. If anything, I like this better than some of the alternatives (removing the ability to fast forward through commercials, blatant product placement within tv shows, etc) and if it means a long and healthy life for TiVo, then I''m all for it.

I bought a Tivo to NOT see ads. I'm grandfathered in a lifetime service plan. If something happens and I'm 'required' to have to pay to transfer this again, I'll be thinking twice. With all of the ads Tivo's sinking into their service at this point I might as well just watch tv as is or pay my cable subscriber for their DVR at this point.

I gave TiVo Customer Service my positive reaction just a few minutes ago. I told them that it positively sucks!!

The nice CS lady indicated that she had been hearing that from a large number of customers.