FS Southwest Viewers Get The Vibe To Watch Mavericks Games
Viewer Loyalty Program Offers Host Of NBA-Team Related Prizes
By Mike Reynolds -- Multichannel News, 12/11/2008 5:54:00 AM
Watching the myriad skills of Dirk Nowitski aside, fans now have an incentive to follow the Dallas Mavericks on Fox Sports Southwest.
The regional sports network and Mark Cuban’s NBA franchise are teaming with mobile marketing proponent Vibes on a fan loyalty program rewarding viewers for checking out the games on the small screen.
Called "Mavericks Fox Watch," the text-to-win program is based on a points system that allows fans watching games on FS Southwest to accumulate credits that can be redeemed for such nightly and monthly prizes as player autographed memorabilia, an invitation to a private meet-and-greet reception with a Mavericks player and an opportunity to win courtside tickets and watch a game in a luxury suite with a friend.
Mavs’ mavens can sign up for the program online at 4Mavs.com powered by Vibes. Upon registration, they can start accumulating points by watching Mavericks games on the RSN, where a different keyword will be revealed during each telecast that fans can text to 46287 (4MAVS) or can enter at 4Mavs.com to receive Mavericks Fox Watch points. Mavericks fans attending home games at the American Airlines Center also will be given that night’s keyword on the Jumbotron and will be allowed to participate.
Each night, one fan will win an authentic team autographed prize, including basketballs and jerseys. Fans also will earn points for their participation that will help them build towards monthly and grand prize rewards levels. Additionally, fans can add to their point totals by attending two bonus events held throughout the season where they will receive an event keyword to receive bonus points.
“We’re always looking for creative ways to work with our team partners to drive viewership to their games and to help them build their fan base,” FS Southwest senior vice president/general manager Jon Heidtke in a statement. “Mavericks Fox Watch is an ideal promotion that will engage fans and reward them for their loyalty with prizes and team merchandise that they can only win by watching our games.”
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