HGTV Spruces Up Home Page
Redesigned Site Includes Daily Tip, Before and After Editors Pick Features
By Larry Barrett -- Multichannel News, 12/12/2008 6:31:00 AM
HGTV Friday unveiled its redesigned Web site, featuring three new sections that will be updated daily to give visitors insightful home design and decorating tips.
The revamped HGTV site, first launched in 1996, will include a “Before and After” section featuring popular project reveals, “Daily Tip,” which provides timely home design and decorating information and “Editors Pick” that details new products on the market and blog posts giving viewers an opportunity to either be on an HGTV show or enter a network sweepstakes.
Visitors can also explore the full depth and breadth of personalized redesign information and decorating content with an all-new “MyHGTV” feature.
“The new HGTV.com is designed to deliver inspiration, ideas and entertainment,” Jillian St. Charles, vice president and site director of HGTV.com, said in a statement. “Whether a user digs in and experiences all that the site has to offer, including watching video, contributing their own content and creating a personal profile, or does nothing more than simply visit the home page and check out the latest visuals, they will have a fulfilling design experience when they visit HGTV.com.”
HGTV.com will also include new features refreshed daily, hourly, even by the minute thanks to behind-the-scenes improvements and new “self-serve” tools and templates provided to the site’s editors.
One popular site feature, Rate My Space, which allows users to upload photos of their own spaces for design input from the HGTV community, now also has a prominent placement on the home page so that users can easily access the latest room uploads and more quickly jump in to swap design advice. Real Estate is one of the top navigation tabs allowing users to more easily find and utilize advice from HGTV’s real estate and design experts.
HGTV.com’s search function has also been enhanced to help users more quickly get to the information they want by offering type ahead and guided navigation that refines and sorts search results, exploring topics of interest. The new-look site has also increased its assistance to users interested in finding and purchasing products that will help them complete home projects and achieve design dreams and an includes an upgraded video player for viewers to access its library of custom Web originals.
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