BET Takes Multiplatform Content to Sub-Saharan Africa
BET Will Be Available in 21 African Countries
By R. Thomas Umstead -- Multichannel News, 12/16/2008 7:42:00 AM
BET Networks will offer top shows such as 106 & Park, College Hill, Keyshia Cole: The Way It Is to African-audiences as part of a multiplatform offering with sub-Saharan Africa-targeted satellite services GTV and Multichoice Africa Limited.
Through the GTV agreement, BET will be seen in 21 African countries, and with the agreement with MultiChoice, BET will initially launch on Multichoice’s DStv service in 11 countries on the continent, according to BET officials.
“Expanding into Africa is an extremely important, exciting and rewarding move for us,” said BET Networks chairman and CEO Debra L. Lee in a statement. “With our launch in Africa on both GTV and DStv, BET Networks is continuing to build on our commitment of providing high-quality content to international audiences.”
In addition to delivering original programming to audiences in Africa, BET will also continue the international expansion of its Emmy Award-winning pro-social initiative Rap-It-Up and extend the campaign into Africa, beginning with special World AIDS Day programming such as the BET News special Are You Positive?
“We’re so excited to establish a presence in Africa, as these key partnerships give us valuable scale in the region,” said Michael Armstrong, senior vice president and general manager of BET International in a statement. “Africa makes great strategic sense, and we’re confident that we’ll continue to grow and deliver content to viewers across the continent who are eager for the programming we offer.”
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