Cable Posts 8.4% Ad Spending Gain Through Q3: Nielsen

Sector Sets Pace Amidst Overall 0.6% Dip

By Linda Moss -- Multichannel News, 12/18/2008 5:43:00 AM

Advertising spending declined by just under 1% through the first three quarters of the year versus the same period last year, according to preliminary figures released Thursday  by Nielsen.

While ad spending has dipped 0.6% overall, cable TV has seen the most growth of any media category, climbing 8.4% over the same period last year. Hispanic cable TV saw a 1.1% gain in the first three quarters.

In general, television showed the most growth, representing four of the top five media categories. After a 6% dip through the first half of the year, network TV -- thanks to a boost from NBC's Olympic broadcasts -- worked its way back up to a slight growth, up 0.9%, through the third quarter.

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