MSG On The Road To New Original Series
First Installment Goes Behind The Scenes At Jingle Ball Concert
By Mike Reynolds -- Multichannel News, 12/19/2008 7:52:00 AM
MSG will unveil a new franchise this Saturday, giving viewers a peak inside the recent Z100 Jingle Ball concert.
Road to MSG: Z100’s Jingle Ball will premiere Dec. 20 at 8 p.m., capturing the behind- the-scenes action of the performance held at Madison Square Garden on Dec. 12.
The network’s cameras captured David Archuleta, Brandy, Jesse McCartney, Ne-Yo, Paramore, Katy Perry, Lady Gaga, Leona Lewis and Rihanna, among others, as they arrived in New York for the gig. Fans that want to see more of MSG’s extensive coverage, including photos and video, of Z100’s Jingle Ball can also check out www.msg.com/jingleball.
“MSG is committed to bringing viewers inside access to the most exciting events in sports and entertainment in the New York area,” said Lydia Murphy-Stephans, executive vice president of programming and production at MSG Media, in a statement. “Road to MSG will tell the stories that fans do not normally hear – sharing exclusive behind-the- scenes content about how the world’s top athletes and performers arrive at Madison Square Garden. As one of the most buzzed about concerts at The Garden each year, Z100’s Jingle Ball is the perfect show to kick off this new insider programming franchise for MSG.”
Road To MSG: Z100’s Jingle Ball, which culminates with quick clips from the concert, is the first for the franchise that aspires to bring viewers closer to artists, boxers and athletes making their way to the "World’s Most Famous Arena." A network spokeswoman said a couple of installments centering on musical acts are in development.
Road to MSG: Z100’s Jingle Ball is produced by HQ Productions in association with MSG.
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