Changing TV Landscape
Subscriber counts for cable television should remain relatively flat between now and 2012, but DVR, mobile TV, broadband Internet and wireless Internet access will see rapid growth, according to PricewaterhouseCoopers.
by George Winslow -- Multichannel News, 1/4/2009 7:00:00 PM
| Total TV Homes | |
|---|---|
| In Millions | |
| 2003 | 107.3 |
| 2004 | 108.8 |
| 2005 | 109.8 |
| 2006 | 110.6 |
| 2007 | 111.9 |
| 2008 | 113.3 |
| 2009 | 114.6 |
| 2010 | 115.9 |
| 2011 | 117.1 |
| 2012 | 118.3 |
| Analog Cable Subs | |
|---|---|
| In Millions | |
| 2003 | 46.5 |
| 2004 | 43.3 |
| 2005 | 40.1 |
| 2006 | 35.8 |
| 2007 | 28.5 |
| 2008 | 21.5 |
| 2009 | 17.0 |
| 2010 | 13.5 |
| 2011 | 10.5 |
| 2012 | 7.0 |
| Digital Cable Subs | |
|---|---|
| In Millions | |
| 2003 | 21.1 |
| 2004 | 24.2 |
| 2005 | 27.3 |
| 2006 | 31.0 |
| 2007 | 37.0 |
| 2008 | 43.0 |
| 2009 | 48.0 |
| 2010 | 52.0 |
| 2011 | 55.0 |
| 2012 | 58.0 |
| Total Cable Subs | |
|---|---|
| In Millions | |
| 2003 | 67.6 |
| 2004 | 67.5 |
| 2005 | 67.4 |
| 2006 | 66.8 |
| 2007 | 65.5 |
| 2008 | 64.5 |
| 2009 | 65.0 |
| 2010 | 65.5 |
| 2011 | 65.5 |
| 2012 | 65.0 |
| DBS SUBS | |
|---|---|
| In Millions | |
| 2003 | 20.4 |
| 2004 | 23.2 |
| 2005 | 26.1 |
| 2006 | 28.0 |
| 2007 | 30.3 |
| 2008 | 32.0 |
| 2009 | 33.0 |
| 2010 | 33.7 |
| 2011 | 34.0 |
| 2012 | 33.8 |
| Telco Video Subs | |
|---|---|
| In Millions | |
| 2003 | -- |
| 2004 | -- |
| 2005 | -- |
| 2006 | 0.3 |
| 2007 | 0.9 |
| 2008 | 2.0 |
| 2009 | 5.0 |
| 2010 | 9.0 |
| 2011 | 12.0 |
| 2012 | 15.0 |
| Other Multichannel Providers* | |
|---|---|
| In Millions | |
| *Other multichannel providers refers to C-band, SMATV and wireless cable. SOURCE: PricewaterhouseCoopers, “Global Entertainment and Media Outlook, 2008-2012.” Subscriber counts for 2008 to 2012 are projected. |
|
| 2003 | 1.9 |
| 2004 | 1.6 |
| 2005 | 1.3 |
| 2006 | 1.0 |
| 2007 | 0.7 |
| 2008 | 0.5 |
| 2009 | 0.3 |
| 2010 | 0.2 |
| 2011 | 0.1 |
| 2012 | 0.1 |
| DVR Homes | |
|---|---|
| In Millions | |
| 2003 | 3.2 |
| 2004 | 5.5 |
| 2005 | 9.0 |
| 2006 | 11.0 |
| 2007 | 23.0 |
| 2008 | 35.0 |
| 2009 | 45.0 |
| 2010 | 53.0 |
| 2011 | 60.0 |
| 2012 | 65.0 |
| HD Homes | |
|---|---|
| In Millions | |
| 2003 | 1.9 |
| 2004 | 2.4 |
| 2005 | 4.0 |
| 2006 | 10.0 |
| 2007 | 16.0 |
| 2008 | 25.0 |
| 2009 | 40.8 |
| 2010 | 60.0 |
| 2011 | 70.0 |
| 2012 | 75.0 |
| Wireless Phone Subs | |
|---|---|
| In Millions | |
| 2003 | 148.1 |
| 2004 | 169.5 |
| 2005 | 194.5 |
| 2006 | 219.7 |
| 2007 | 239.0 |
| 2008 | 255.0 |
| 2009 | 267.0 |
| 2010 | 275.0 |
| 2011 | 282.0 |
| 2012 | 288.0 |
| Mobile TV Subs | |
|---|---|
| In Millions | |
| 2003 | N/A |
| 2004 | N/A |
| 2005 | N/A |
| 2006 | 2 |
| 2007 | 5 |
| 2008 | 8 |
| 2009 | 13 |
| 2010 | 22 |
| 2011 | 28 |
| 2012 | 35 |
| Dial-up Internet Households | |
|---|---|
| In Millions | |
| 2003 | 46.4 |
| 2004 | 42.7 |
| 2005 | 38.5 |
| 2006 | 33.5 |
| 2007 | 32.0 |
| 2008 | 29.0 |
| 2009 | 25.0 |
| 2010 | 20.0 |
| 2011 | 14.0 |
| 2012 | 9.0 |
| Broadband Internet Households | |
|---|---|
| In Millions | |
| 2003 | 21.7 |
| 2004 | 30.6 |
| 2005 | 39.6 |
| 2006 | 51.1 |
| 2007 | 61.4 |
| 2008 | 71.0 |
| 2009 | 80.0 |
| 2010 | 88.0 |
| 2011 | 95.0 |
| 2012 | 101.0 |
| Total Wired Internet Households | |
|---|---|
| In Millions | |
| 2003 | 68.1 |
| 2004 | 73.3 |
| 2005 | 78.1 |
| 2006 | 84.6 |
| 2007 | 93.4 |
| 2008 | 100.0 |
| 2009 | 105.0 |
| 2010 | 108.0 |
| 2011 | 109.0 |
| 2012 | 110.0 |
| Mobile Internet Access Subs | |
|---|---|
| In Millions | |
| 2003 | 4 |
| 2004 | 7 |
| 2005 | 18 |
| 2006 | 31 |
| 2007 | 48 |
| 2008 | 66 |
| 2009 | 85 |
| 2010 | 102 |
| 2011 | 118 |
| 2012 | 135 |
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