The Big Picture
Over 120 million Americans are now watching online video at least once a month, yet overall time spent watching television continues to rise, according to Nielsen.
by George Winslow -- Multichannel News, 1/4/2009 7:00:00 PM
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | |
| *Number of U.S. adults with device. **Number of U.S. homes with device. SOURCE: Forrester Research, “The State of Consumers and Technology: Benchmark 2008.” Ownership figures for 2008 to 2013 are projected. |
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| Laptops* | 36.6 | 39.7 | 57.0 | 72.1 | 80.6 | 96.7 | 110.0 | 119.0 | 125.1 | 128.9 | 131.6 | 133.7 |
| Digital still cameras* | 47.4 | 60.0 | 94.4 | 120.9 | 140.9 | 160.0 | 170.7 | 178.3 | 183.8 | 188.0 | 191.4 | 194.3 |
| Camera phone* | N/A | 5.9 | 30.2 | 59.9 | 83.5 | 110.2 | 138.5 | 157.3 | 168.4 | 174.9 | 179.1 | 182.2 |
| Satellite radio* | 2.1 | 4.5 | 13.0 | 20.5 | 27.6 | 31.5 | 40.6 | 48.8 | 55.3 | 60.1 | 63.5 | 65.9 |
| MP3 player* | 10.0 | 11.5 | 24.9 | 49.1 | 75.2 | 92.5 | 103.0 | 109.8 | 114.3 | 117.4 | 119.6 | 121.5 |
| Home network** | N/A | N/A | 9.8 | 18.0 | 21.2 | 25.8 | 32.4 | 39.3 | 46.2 | 52.5 | 58.2 | 62.9 |
| Video game console** | 36.2 | 38.5 | 41.7 | 41.9 | 41.8 | 42.6 | 43.3 | 43.9 | 44.7 | 45.5 | 46.5 | 47.4 |
| Digital video camcorder** | 8.3 | 9.5 | 20.3 | 23.6 | 24.4 | 25.7 | 28.7 | 31.2 | 33.0 | 34.5 | 35.6 | 36.4 |
| Q3 2008 | Q2 2008 | Q3 2007 | |
| SOURCE: The Nielsen Co. | |||
| Watching TV in the Home | |||
| Number of Users | 282.3 | 281.7 | 277.9 |
| Monthly Time Spent | 142:29 | 140:39 | 136:54 |
| Watching Timeshifted TV | |||
| Number of Users | 67.7 | 62.2 | 50.3 |
| Monthly Time Spent | 6:32 | 6:10 | 4:17 |
| Using the Internet | |||
| Number of Users | 160.1 | 159.9 | 153.6 |
| Monthly Time Spent | 27:18 | 26:32 | 25:49 |
| Watching Video on the Internet | |||
| Number of Users | 120.7 | 119.2 | N/A |
| Monthly Time Spent | 2:31 | 2:12 | N/A |
| Using a Mobile Phone | |||
| Number of Users | 224.5 | 222.5 | N/A |
| Monthly Time Spent | N/A. | N/A. | N/A. |
| Mobile Phone Subscribers Watching Video | |||
| Number of Users | 10.3 | 9.0 | N/A |
| Monthly Time Spent | 3:37 | 3:15 | N/A |
| People 12 and Older | 12 to 17 | 18 to 34 | 35 to 54 | 55+ | |
| SOURCE: Starz Media Consumption Study. Conducted September to October 2008 by Synovate. | |||||
| Full-length TV shows streamed online | |||||
| Will watch more | 23 | 31 | 28 | 24 | 13 |
| Will watch less | 11 | 14 | 10 | 10 | 13 |
| Will watch about the same | 66 | 55 | 62 | 66 | 74 |
| A TV show or series on live television | |||||
| Will watch more | 21 | 29 | 22 | 19 | 20 |
| Will watch less | 13 | 16 | 17 | 12 | 10 |
| Will watch about the same | 66 | 55 | 61 | 69 | 70 |
| Streamed full-length movies online | |||||
| Will watch more | 21 | 31 | 26 | 20 | 12 |
| Will watch less | 12 | 14 | 12 | 10 | 14 |
| Will watch about the same | 67 | 55 | 62 | 70 | 74 |
| Watch a premium subscription network on live TV | |||||
| Will watch more | 18 | 26 | 20 | 17 | 14 |
| Will watch less | 13 | 16 | 15 | 10 | 12 |
| Will watch about the same | 70 | 58 | 65 | 73 | 74 |
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