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Pick a Demo: The Top 10 Ad-Supported Nets

In the demographically targeted world of cable programming, the top-rated ad-supported networks vary widely by age, but some networks like Nickelodeon that target younger viewers rank among the top 10 in seven of the nine demos used here.

by George Winslow -- Multichannel News, 1/4/2009 7:00:00 PM

People 2-Plus
Viewers in thousands
Network Average Audience
2008 2007
1. Nickelodeon 2213 2119
2. Nick at Nite 1500 1240
3. USA 1293 1219
4. TNT 1250 1217
5. Cartoon 1088 1101
6. Fox News 1061 822
7. Adult Swim 1003 1082
8. TBS 980 935
9. ESPN 901 833
10. Lifetime 900 918
Men 18-Plus
Viewers in thousands
Network Average Audience
2008 2007
1. ESPN 608 558
2. Fox News 519 407
3. TNT 508 479
4. USA 497 460
5. The History Channel 439 402
6. TBS 400 374
7. Adult Swim 377 371
8. Discovery 359 374
9. CNN 340 236
10. Spike 332 330
Women 18-Plus
Viewers in thousands
Network Average Audience
2008 2007
1. USA 672 625
2. TNT 630 625
3. Lifetime 621 642
4. Nick at Nite 556 491
5. Fox News 523 400
6. Hallmark 465 458
7. HGTV 447 440
8. Nickelodeon 446 419
9. TBS 439 433
10. A&E Network 426 427
Kids 2-11
Viewers in thousands
Network Average Audience
2008 2007
1. Nickelodeon 1212 1201
2. Cartoon 600 609
3. Nick at Nite 297 279
4. Adult Swim 189 243
5. Toon Disney 125 136
6. ABC Family 107 92
7. TBS 56 54
8. Discovery 55 68
9. USA Network 55 63
10. Nicktoons 70 60
Teens 12-17
Viewers in thousands
Network Average Audience
2008 2007
1. Nick at Nite 319 248
2. Nickelodeon 297 277
3. Adult Swim 231 229
4. Cartoon 158 154
5. MTV 132 160
6. ABC Family 130 115
7. Comedy Central 93 86
8. TBS 84 74
9. USA 70 71
10. FX 81 71
Young Adults 18-24
Viewers in thousands
Network Average Audience
2008 2007
1. Adult Swim 234 261
2. Nick at Nite 204 157
3. TBS 154 144
4. MTV 150 172
5. Nickelodeon 140 128
6. Comedy Central 129 120
7. ESPN 123 109
8. USA 111 111
9. FX 110 101
10. TNT 105 103
Adults 25 to 34
Viewers in thousands
Network Average Audience
2008 2007
1. Nickelodeon 214 195
2. Nick at Nite 185 142
3. Adult Swim 180 173
4. ESPN 172 163
4. TBS 172 152
6. TNT 167 158
7. USA 149 152
8. Comedy Central 121 119
9. Discovery 117 124
10. FX 116 112
Adults 35-49
Viewers in thousands
Network Average Audience
2008 2007
1. TNT 347 330
2. USA 339 312
3. Nick at Nite 266 206
4. TBS 251 244
5. Lifetime 237 239
6. ESPN 230 210
7. Nickelodeon 213 191
8. A&E 210 206
9. History 186 163
10. TruTV 188 164
Network Average Audience
2008 2007
SOURCE: Nielsen Media. Ad-supported networks ranked by average audience for full day, year to date. For 2008, the ratings cover Jan. 1, 2008, to Nov. 19, 2008; for 2007, they cover Jan. 1, 2007, to Nov. 28, 2007. Compiled for Multichannel News by Fox Cable Networks.
1. Fox News 822 617
2. USA 570 511
3. TNT 520 513
4. Hallmark 519 522
5. CNN 466 336
6. Lifetime 397 427
7. HGTV 344 350
8. TV Land 336 349
9. TruTV 338 331
10. A&E 323 349
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