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Viacom Apologizes For Ads Attacking Time Warner Cable

Media Company Says It Was Unable to Pull Jan. 2 Newspaper Ads Following Resolution of Carriage Dispute

By Todd Spangler -- Multichannel News, 1/2/2009 6:20:00 AM

Viacom issued an apology Friday for ads blasting Time Warner Cable over the companies' carriage dispute that ran in Jan. 2 editions of newspapers in at least five markets, one day after reaching an eleventh-hour agreement in principle resolving the fight.

The confusion was caused by "the timing of the agreement and the New Year's Day holiday," which Viacom claimed left it unable to pull the previously placed ads. Print ads ran in newspapers in New York City, including The New York Times; Cleveland; Orlando, Fla.; Dallas; and Raleigh, N.C. 

In a statement, Viacom president and CEO Philippe Dauman said, "We apologize to Time Warner Cable and our viewers for any inconvenience or confusion these ads have caused. We look forward to continuing our positive and productive partnership with Time Warner Cable well into the future."

The fact that Viacom bought attack ads to run in Jan. 2 editions clearly indicates the media giant had not expected to resolve the standoff with Time Warner Cable as quickly as it did.

Viacom on Tuesday threatened to pull the plug on all 19 MTV Networks channels at 12:01 a.m. on New Year's Day, when the previous carriage agreement with Time Warner Cable expired, unless the MSO agreed to a 12% fee hike. 

Shortly after 1 a.m. on Thursday, Viacom and Time Warner Cable jointly announced that they had reached a tentative agreement on carriage and that they expected to work out specific terms over the next several days. Contrary to Viacom's Jan. 2 ads, the MTVN services remained available to Time Warner Cable subscribers, as well as those of Bright House Networks. 

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