ABC Stations Team Up With Cox Cross Media
Marketing Alliance Should Increase Sales Across Mobile, Web Sites
By Linda Moss -- Multichannel News, 1/5/2009 3:16:00 AM MT
The ABC-owned TV station group has formed a strategic marketing alliance with Cox Cross Media, which is working with more than 700 local media Web and mobile sites, officials said Monday.
The alliance greatly expands the sales opportunities available at ABC Owned Television Stations Group’s 10 local Web sites and provides the digital marketplace a single access point to one of the largest pure content entities online today.
ABC Owned Television Stations Group’s 10 local Web sites include: WABC-TV in New York; KABC-TV in Los Angeles; WLS-TV in Chicago; WPVI-TV in Philadelphia; KGO-TV in San Francisco; KTRK-TV in Houston; WTVD-TV in Raleigh-Durham, N.C.; KFSN-TV in Fresno, Calif.; WJRT-TV in Flint, Mich.; and WTVG-TV in Toledo, Ohio.
“Cox Cross Media brings fresh ideas and platforms to the ad-buying market,” John Watkins, president of ABC National Television Sales, which represents the local ABC web sites in the arrangement, said in a prepared statement. “By joining Cox Cross Media’s footprint and expertise, we can offer ease of execution, making it simple to place advertising on local media sites.”
As media platforms continue to integrate, Cox Cross Media’s technology bridges the online, television and mobile buying experience. Online options extend beyond banner advertisements to include a wide range of effective interactive display, video and integration formats.
In addition to representing the ABC owned TV stations, their web sites and the ABC SuperSign in Times Square, ABC National Television Sales provides TV advertising and marketing services for various properties outside the ABC fold, including out-of-home venues such as gas stations, taxicabs and grocery stores, as well as regional sports networks and major sports franchises.
Cox Cross Media, based in New York City, is a local media online marketing provider. The company reaches more than 45 million unique visitors and delivering more than 1 billion impressions a month. Cox Cross Media is a business unit of Atlanta-based Cox Enterprises.
