CES 2009: MediaFlo Hits The Road With Audiovox
Creates In-Car Video Display That Received Live MediaFlo Broadcast Service
By Glenn Dickson -- Multichannel News, 1/8/2009 12:54:00 PM
Las Vegas -- Mobile TV service MediaFLO made good on its plans toexpand its service beyond cellphones to new devices by announcing at CES a deal with Audiovox to create in-car video displays that receive the live MediaFLO broadcast service.
(Click here for MCN's complete CES coverage.)
The deal, which was announced in Las Vegas by Audiovox Electronics Corp. president Tom Malone and MediaFLO USA president Gina Lombardi at the Audiovox press event, will first result in a MediaFLO receiver aimed at existing after-market in-car video displays, then evolve to in-car displays installed in new automobiles.
The aftermarket FLO system will provide a “seamless installation” with existing displays and will sell for under $500, with “very affordable monthly service fees,” said Malone. The current MediaFLO service, which is marketed by Verizon Wireless and AT&T to cellphone subscribers, costs $15 monthly for a base service of 10-15 channels with programming from major networks like CBS, NBC, Fox, MTV and Comedy Central.
“This is a new distribution partnership for us,” said Lombardi, who noted that MediaFLO’s coverage and channel lineup will grow as a result of the Feb. 17 turnoff of high-powered analog broadcast signals. By getting new spectrum that will be cleared by existing analog broadcasters, MediaFLO should be able to offer 25 channels and will expand its coverage from 65 markets today to 107 by the end of 2009.
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