CES 2009: Panasonic Pushes For 3D HD Standards
Creates 3D Blu-ray Authoring Facility In L.A.
By Glenn Dickson -- Multichannel News, 1/8/2009 4:41:00 AM
Las Vegas -- While consumer electronics giant Sony has garnered much of the buzz over 3D HD production heading into CES due to its sponsorship of the 3D HD broadcast of the BCS college football championship game tonight, competitor Panasonic made 3D HD the centerpiece of its Jan. 7 CES press event here.
(Click here for MCN's complete CES coverage.)
Panasonic is proposing a 3D HD standard for 1080-line-progressive pictures working with the Blu-ray, HDMI and MPEG standards organizations. It is also in discussions with other major manufacturers and Hollywood studios about such a standard. The company wants to nail down a standard in 2009, so it can start building 3D-capable plasma sets in 2010.
Yoshi Yamada, chairman and CEO of Panasonic Corporation of North America, said he believes the move to 3D could be as important as the industry’s prior leap from standard-def to HD.
“We’re at the start of another phase change that will have a major impact on Panasonic’s future business, from 2D to 3D,” said Yamada.
To that end, Panasonic has created an authoring facility in Los Angeles to create 3D HD Blu-ray discs that will officially open on Feb. 1, and is collaborating with heavyweight Hollywood director and 3D pioneer James Cameron to help develop a 3D HD standard. The authoring facility is designed to jumpstart the creation of 3D content.
“Panasonic doesn’t think 3D HD for the home is far away at all,” said Yamada. “We want to see a Full 3D HD [Panasonic’s name for 1080p 3D] standard created in 2009, so we can start a 3D product business in 2010. But for it to be successful, we know there needs to be adequate 3D HD content.”
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