TCA '09: Style Greenlights 'Ruby' For Second Season
Most-Watched Series in Network History Returns
By Linda Moss -- Multichannel News, 1/9/2009 10:31:00 AM
Los Angeles—The Style Network has ordered a second season of its biggest hit ever, Ruby, and set a March 1 debut date for its new docu-series about Marie Claire magazine, officials said Friday.
Ted Harbert, president of the Comcast Entertainment Group, announced the Ruby pick-up and the debut of Running in Heels at the Television Critics Association winter tour here.
“The woman makes me cry,” Harbert said after E! ran a clip of Ruby,who is Ruth Gettinger, an engaging Savannah, Ga., woman who weighed 500 pounds at the start of the first season and has dropped 150 pounds, a journey the show has chronicled.
Ruby ranks as Style’s No. 1 original series among women 18 to 49 and total viewers, according to Harbert, who said Gettinger has been an inspiration to viewers.
Ruby debuted Nov. 9 as Style’s most-watched and highest-rated original series premiere ever. Throughout season one, new episodes on Sunday nights delivered nearly 400,000 total viewers, more than doubling Style’s primetime average.
Style’s TCA panel featured Niecy Nash and Mark Brunetz of Clean, as the network the expanding its Clean House: The Search or the Messiest Home in the Country special into a multi-episode event.
The nationwide search will scour cities, ranging from San Diego and Baltimore, to Honolulu and Las Vegas, in search of the most clutter-ridden home in America. Host Nash and her team of experts will transform the homes, and the event will conclude with a two-hour blow-out finale featuring this year’s Messiest Home.
Clean House: The Search for the Messiest Home in the Country will debut in May.
The Style Network’s new eight-episode docu-series, Running in Heels,documents the high fashion and often stress-filled inner-workings of Marie Claire. It presents life at the magazine through different sets of eyes, including those of editor-in-chief Joanna Coles, senior fashion editor Zanna Roberts, shopping editor Zoe Glassner and the magazine’s new interns Ashley Gosik, Samantha Dezur and Talita Silva.
