The Digital-TV Shift: Just Do It
by Mark Robichaux, Editor in Chief -- Multichannel News, 1/11/2009 7:00:00 PM
President-elect Barack Obama wants to delay the Feb. 17 transition to digital broadcasting, claiming that poor, rural and elderly residents won't be ready for the cutoff of analog TV signals.
It's a bad idea that's gaining traction, in part because so many are so eager to please a new president.
Obama's team is joined by Consumers Union, a lobbying group which also called for an analog cutoff delay. Senate Commerce Committee chairman Jay Rockefeller (D-W.Va.) supports delaying the Feb. 17 date, echoing comments by a growing number of lawmakers. Former FCC chairmen William Kennard and Michael Powell wrote that going forward would produce a “train wreck” for consumers.
Since President Bush signed the date into law nearly three years ago, broadcasters and cable operators have spent more than $1.25 billion etching the transition date in the brains of TV viewers to avoid confusion. Moreover, manufacturers and retailers say they can meet consumer demand. If the federal government changes the dates now, when 95% of the viewing public is ready, imagine how many people will really be in the dark by changing the date.
Sen. Kay Bailey Hutchison of Texas, the senior Republican on the commerce panel, put it best: “Shifting the date this close to the transition, without a sound plan to share information about the new transition date, will likely result in significant confusion.”
The $1.34 billion coupon program, run by the Commerce Department's National Telecommunications and Information Administration, is now in limbo under current budget law. It can't issue any new coupons for digital-to-analog converter boxes, creating a waiting list for 1 million coupons.
The procrastinators' main concern: as many as 7 million homes will be without television if analog signals are cut off. No one can verify that figure, and besides, there's still time to close the gap.
There's also a better way: why not target those homes after the switch? In affected communities, why not offer a “soft” switch in which affected viewers could be directed, on-screen, to get a converter? What about the millions of dollars allocated to call centers? Or might it be cheaper to just mail a converter directly to affected viewers?
A delay will have negative consequences for sure. It will postpone plans by wireless providers to use the spectrum that will be freed up for emergency-response networks and commercial services. And it will cost taxpayers more money.
Perhaps an answer lies with Rep. Edward Markey (D. Mass.) who is proposing in a draft bill to retain the Feb. 17 cutoff of analog TV signals, but would waive a budget rule to allow the NTIA to crank up the coupon program.
The truck is packed. The tank is gassed. We've all got our seat belts on. Let's get the show on the road.
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Here is an interesting item: I can get both the ''analog'' signal directly from one TV station where I live. I can get the ''translator'' channel from the same station, which the translator has a digital to analog converter installed since translators will be around for awhile and our units do ''donate'' their signal to other units down the path. During one of the tests, I changed from the primary channel to the translator channel and on my 8 year old TV, I passed one test and failed the other test, without having a converter box installed. Cool, isn''t it? What do you think OTHER people who normally tune in to the translator ONLY channel, will think when it says their [older] TV will ''PASS'' for the digital conversion even if they do not have the converter box installed?
Gregg E Zuelke - 1/14/2009 1:19:00 AM EST -
(Part 2 of 2)
FEW manufacturers make 'over the air' digital VCRs
WITH both analog and digital tuners; the few only
record on a DVD for the digital side. Those I've
set that do not have auxillary inputs to their TVs
--- if they have multiple locations such as their
living room and bedroom --- cannot move a DVD from
their living room to bedroom to watch what they
recorded. MANY 'CANNOT AFFORD' to buy new items so
to be able to handle this. And MANY are not quite
capable to operate so many different items.
There may have been $1.25B put out to educate the
public that we are changing to digital, but the
implementation of the plan to explain the massive
extent of the change, especially to those who live
in RURAL areas where translators are norm; in areas
of mountains; of the OTHER equipment that will ALSO
be affected, was horribly done, on websites --- which
MANY people I worked with ALSO did not have internet
access --- nor when calling in to find out what was
going on since they did not know what questions to
ask.
We may need an extra few years and money to bring
people more up to date. When we went to color, it
did not affect B/W TVs. VCRs were a simple upgrade.
Going from analog to digital is a massive change-out
that just telling people that your TV will go dark
as of Feb 17, 2009 w/o a converter box or new TV, was
poorly done.
Gregg E Zuelke - 1/14/2009 12:30:00 AM EST -
I have been helping set up the ''converter boxes'' for
elderly people for about a year now.
I live in a mountainous area about 40 miles east of
where the primary television transmitter group is
located at, near Reno, NV. Our 1.8MW ERP station
often does not have a decent signal with homes behind
the mountain and hill ranges. In many cases, neither
the analog and digital signals come through in areas
behind mountains for the seven primary stations in the
area.
We operate four ''translators'' in the area for
stations whose signals were known not to make it
this far. The two stations that do not have
translators in this area will be lost for those
hidden from the signals even with outside antennas.
For those I have set systems for, quite a few had
purchase the ''digital only'' converter boxes since
they were not aware the ''rural'' areas would remain
analog through translators for awhile. I had to
install A/B switches so they could go between the
standard TV and the box since their TVs were old
enough not to have an auxillary signal input.
(Quite a few are handicapped so they have to roll
to the TV every time they need to switch signals.)
Others who purchased the boxes with the pass through
but no auxillary inputs to the TV, have to turn the
''box'' on and off to get either analog or digital since
the boxes do not have the ''TV/VCR'' [type] capability
that VCRs do. (Warm up and turn off times have been
as much as a minute.)
The few that do have auxillary inputs can basically
run their TVs regularly, but I did have to rig
antenna splitters for them so the box and TV could
each get a signal.
MANY places I put a ''rotor'' on the antenna due to
where the analog translators to the digital
transmitters were located at, as well as the distances
and the mountain blocking, so to change channels they
also have to rotate the antenna, both on digital and
analog.
(Some I had to put an external antenna up because
they live in older metal mobile homes.)
TWO things that have also upset MANY people that do
not have more modern equipment, include:
MANY were not aware that their [older] VCRs would ''NOT''
record any digital channel. They have only heard
their ''TV'' would not work. I explain they can put
another ''converter box'' in line with the VCR, but,
unless they change the converter box channel at the
time they want to record another channel since the
box does not operate like a VCR where you can set
channel AND time to record, if they go out they only
get the first channel they tuned to on the box.
(And, of course, for those who had to have rotor
antennas, if the antenna is aimed at one area and
what they want to record has to have a different aim,
they will not get that channel anyway.)
AND, their [older] radios with analog TV audio, will
ALSO fail for any channel that will not have an analog
translator out here. (MANY radios --- including the
''American Red Cross'' emergency radios --- are STILL
being sold w/o a warning that the analog TV audio will
not be usable.)
(Part 1 of 2)
Gregg E Zuelke - 1/14/2009 12:27:00 AM EST
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