Network Gets Foothold in No. 8 U.S. Hispanic Market
By Kent Gibbons -- Multichannel News, 1/12/2009 6:17:00 AM
Sí TV said it has launched on Cox Communications in Arizona, starting in the Phoenix area on Dec. 19, and is headed toward statewide carriage on Cox by mid-2009.
The launch in the eighth-biggest U.S. Latino market makes Sí TV available in more than 25% of the nation’s Hispanic households, according to the network. Cox already carries Sí TV in Las Vegas, Baton Rouge, La., and Santa Barbara, Calif.
Si TV CEO Michael Schwimmer said in a release: “We are excited to have Sí TV available in Arizona. Together with Cox Communications, we will carry out our mission to inspire, empower and entertain the English-speaking Latino audience with compelling, culturally-relevant programming.”
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