Mun2 Seeks 7th Heaven
by Linda Haugsted -- Multichannel News, 1/18/2009 7:00:00 PM
Mun2 hopes to direct would-be viewers to its new primetime lineup by showing them the way to 7th Street.
Bilingual Mun2 is revamping its schedule under the tagline “7th Street Leads You to Mun2” in a bid to solidify its image with its target audience of younger Latino viewers. The lineup — starting at 7 p.m. — will also feature interactive opportunities, allowing viewers more immersion with the brand. Think of 7th Street as the boulevard off Main Street in Anytown, USA, which is home to the local hispanic business and culture.
The NBC Universal-owned network has done a good job explaining its demographic to the industry and ad agencies, said vice president of marketing Alex Alonso. Now, it seeks to refine its lineup to draw more of those 18-to-34-year-old bilingual viewers, he said — especially those in its 13-to-24-year-old “sweet spot.”
The new slate, rolling out through Feb. 6, includes interactive elements that allow viewers to engage with Mun2’s VJs and each other. What Up PPL, which launches Jan. 19, features music video requests from the channel’s Web site during the telecast. Viewers can comment on the show and “talk” to each other. The show had a “soft launch” last year and proved popular, Alonso noted.
Mun2 will also roll out a handful of original series and add Sin Senos No Hay Paraiso, a popular novela from sibling Telemundo. Sin Senos will air Monday through Friday, with English subtitles and hosted segments that include audience comments submitted via
