CNN Digital Sets Record for Biggest Live Video Event in Internet History
Served Up 1.3 Million Concurrent Live Streams of Inauguration
Linda Moss -- Multichannel News, 1/22/2009 4:32:16 PM
CNN's Inauguration Day combined digital coverage-from live streaming video to 3-D interactive maps-gave it the No. 1 slot among all news and information sites in every Nielsen Online metric, the network said Thursday.
Additionally CNN.com Live-the multi-stream live video news service-served a record-breaking 1.3 million concurrent live streams in the moments leading up to President Barack Obama's Inaugural Address Tuesday, beating the previous Internet record of an estimated 700,000 concurrent live streams served during a YouTube event.
CNN.com Live served a record-breaking 26.9 million live streams, shattering its previous total daily streaming best set on Election Day last year with 5.3 million live streams.
Rival Fox News Channel enjoyed 5 million lives stream of inauguration coverage, which was the best delivery day ever for FNC for live streaming.
On Inauguration Day, the CNN Digital Network-which includes CNN.com and several other Web sites-was the No. 1 news and information Internet property, according to Nielsen online.
-- Unique Users: CNN Digital's 11 million unique visitors made it the most visited online news destination, outperforming its nearest its competitors MSNBC Digital Network and Yahoo! News by 10% and 21%, respectively. No. 2 MSNBC's digital properties had 10 million unique visitors.
-- Time Spent: CNN Digital generated 97 million total minutes for the day, beating MSNBC Digital and Yahoo! News by 41% and 117%, respectively.
-- Page Views: CNN Digital generated 94.6 million page views, 28% more than MSNBC Digital and 133% greater than Yahoo! News.
CNN.com also had a unique partnership with Facebook that enabled CNN.com Live users to update their Facebook statuses directly from the CNN.com Live player, where they also could see status updates from their friends and other Facebook users. So 3.6 million unique users spent a total of 16 million minutes on the CNN.com Live/Facebook video player on Inauguration Day.
CNNPolitics.com registered 27.6 million global page views on Inauguration Day, which is 488% increase over the prior four weeks. Additionally, 2.4 million page views registered on the Political Ticker-the No.1 political news blog according to Nielsen Online-which is an 8% increase over the previous month.
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