Epix Eyes May Launch As Broadband Portal
Linear Channel From Paramount, MGM, Lionsgate Targets October Debut: Chief
Linda Haugsted -- Multichannel News, 1/27/2009 2:12:41 PM
Las Vegas — The Paramount Pictures/MGM/Lionsgate cable and broadband venture now has a name, Epix, and launch dates: May for the broadband portal and October for the linear cable channel.But will it be a pay service, as originally touted?
Mark Greenberg, president of the joint venture, Studio 3 Networks, said operators will be given wide latitude to perhaps launch Epix on the digital tier to give access to HD content to a wider viewing pool. One won't see the channel on lifeline basic, he clarified, as that won't fit the business model. But operators will have broad flexibility in placing the channel in a way to boost satisfaction on high-definition content. And he explained the name, ending with x, is meant to signify cross-platform.
Greenberg had no affiliations to announce to reporters at the NATPE conference. He compared the difficulty of launching the new service to that of the regional sports cabler, Big 10 Network. Critics said there was no room for another sports network, adding there was already too much football on TV, but four weeks before launch, the channel had many affiliation agreements in place. He said epix should have agreements to announce about a month before launch.
Viewers will be able to view content from the theatrical vaults of the partner studios on a pay-per-view basis before the channel launch, but that is not the long-term business plan. The studios want cable subscribers to view, after they are authenticated as cable subscribers, content online with DVD-like extras, such as script notes or audition tapes, he said.
The studios will also give their channel an advantageous release window: content from those studios will appear nine months after their theatrical window. Competing pay channels, for instance, offer theatricals 10 to 11 months after their theatrical windows.
At launch, viewers will have immediate access to films including The Curious Case of Benjamin Button, Cloverfield, Defiance, Drillbit Taylor, The Duchess, How She Move, Indiana Jones and the Kingdom of the Crystal Skull and Iron Man. The channel will also have the rights to all 17 remastered James Bond movies as well as Raiders of the Lost Ark, Indiana Jones and the Temple of Doom and Indiana Jones and the Last Crusade.
The studios have expiring content deals with Showtime Networks, but they and the pay service were unable to reach a future licensing agreement, leading to the creation of Epix. CBS-owned Showtime reportedly wanted to pay less than it has in the past for theatrical releases.
Greenberg was also excited with nuggets from the archives of the participating studios. For instance, epix will offer a 1960s CBS series Ian Fleming series, in which "Jimmy Bond" was a CIA agent. Other Bond-like programming includes Woody Allen's Bond spoof of Casino Royale.
Just as other channels are creating original programming to solidify their brands, Epix will also feature original content. Greenberg predicted the channel will introduce one or two new originals in the channel's first years. Originals could be comedy or events, too, he said. But the sports veteran said sports are not likely on the channel.
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