U2 Gets Their Boots On During NFL Network Super Bowl Ad

Band's New Single Is Soundtrack To Net's 'Run' Commercial In Big Game

Mike Reynolds -- Multichannel News, 1/31/2009 8:07:58 AM MT

Bruce Springsteen and the E Street Band may be performing at halftime, but Bono and the boys will have a presence in Super Bowl XLIII this Sunday as part of NFL Network's commercial that will "run" during NBC's coverage of the Big Game. 

Irish super group U2 will provide the soundtrack to NFL Network's Super Bowl XLIII commercial.
"Get On Your Boots," the group's newest single, will be featured during the spot, entitled "Run," which showcases Oakland Raiders running back Darren McFadden, beginning a training run that continues through the NFL off-season. The commercial. according to executives, illustrates that NFL Network is where "Football Season Never Ends."
This marks the sixth straight year the NFL's in-house network will have an advertisement in the Super Bowl. In addition to NFL Network the commercial touts NFL.com and NFL Mobile Live.
"This spot demonstrates that the season and passion for football never ends for players, fans and for NFL Media," said Dena Kaplan, senior vice president, marketing for NFL Network, in a statement. "When all you want is football, we're the direct connection to the NFL all year long."

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• Yeah!!!!!!!!!!!!!!! Way to go...U2-Touchdown. Touchdown in any language is still pronounced...
  Valerie u2 fan - 2009-01-31 18:20:08
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