Laura Martínez -- Multichannel News, 2/18/2009 1:58:55 PM MT
Sorpresa the Juniper Content-owned children network, this month began airing a branded kids block on Mega TV, expanding its audience by more than 1 million Hispanic satellite subscribers through DirecTV Más. The block, which premiered February 7, extend a similar partnership Sorpresa had earlier with Mega TV in Puerto Rico.
"We give [Mega TV] the block already packaged but it is branded as Sorpresa en Mega," said María Badillo, Sorpresa vice president of programming.
The one and a half hour block airs Saturdays and Sundays at 10 a.m. ET/7 a.m. PT and includes shows like Cubeez, Bali, Zumbers, Boom and Reds, among others. Financial details of the one-year agreement were not disclosed.
The deal adds an additional 1 million viewers to Sorpresa, which already has 1.1 million cable subscribers on Comcast, Cablevision, Charter Communications, Cox Communications, Time Warner Cable, Verizon FiOS, participating National Cable TV Cooperative systems and in Puerto Rico on Liberty Cable Systems, Choice Cable and OneLink.
BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are...
more
PeakView is a software applications provider to the cable television and satellite communications industries. PeakView develops productivity tools for daily operations that help technicians, supervisors and managers access and use existing data...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
more
