Many Fans Likely Tuned Yanks-Rays To See Embattled Slugger ARod
Mike Reynolds -- Multichannel News, 2/27/2009 2:08:41 PM
Presumably with more than a few wanting to check out controversial slugger Alex Rodriguez, a record number of fans tuned in YES Network's spring training telecast Thursday.
The regional sports network scored a 1.19 household rating in the New York DMA on Feb. 26 with its coverage of the New York Yankees-Tampa Bay Rays game at 1 p.m. The contest -- in which the Yanks beat the defending American League champions 5-1 and Rodriguez, who admitted to using performance-enhancing drugs when he was with the Texas Rangers from 2001-03, went 0-2 -- topped YES's previous high spring training telecast, the Bronx Bombers' exhibition against Virginia Tech on March 18, 2008.
That game, which garnered a 1.17 rating and 86,000 households, was played to commemorate the tragic shooting that took place on the college's campus the year before.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
